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Digital Producer

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4 moths - can be extended
35-45 per hour
Full time
Central London


Digital Producer for Electronics and High Tech (EHT):

This role is focused on the Electronics and High Tech (EHT) Industry which includes the following industry segments:
• Information and Communications Technology (ICT)
• Aerospace & Defense (A&D) and
• Medical Equipment Technology (MET)
You will be responsible for managing all digital marketing activities for these segments, including managing EHT industry related business service pages such as: Enterprise Services and Product Lifecycle Management.

Your main responsibilities for this position include:
Accenture Website:
• Create and update content on our client’s global website
o Project management through the Central Publishing team
• Update featured content as well as personalized content on a monthly basis
• Looking at ways to promote new and existing content on our client’s website as well as through their social media channels
• Posting reports: these reports need to be run monthly to check the tagging on the website–corrections must be made if necessary
Organic Insights:
• Organic Insights is a tool that allows us to report on our SEO effectiveness. On a bi-weekly basis you will be required to create a spreadsheet for the maintenance of this system
Shared Mailbox:
• On an ADHOC basis you will be required to arrange a shared mailbox which will allow the client teams to either log into the mailbox or have the e-mails forwarded directly to their inbox
Microsites:
• Project management of the microsite from sourcing cost estimates from various IM approved agencies to the testing and delivery of the microsite
• Monthly updates are required and you will update using the CMS or work closely with the agency to update the site
• If the microsite is secure then you will need to grant users access via the Account Management Tool (AMT)
• Quality assurance – making sure all internet marketing usability and best practices are in place
• Monthly metrics reporting and analysis
Landing pages:
• On an ad-hoc basis you may be required to build landing pages for the client teams (template based)-these pages may have tabs or may just house a video
PPC Campaigns:
• Project management of PPC campaigns
• Ongoing analytics and analysis to make ongoing improvements to paid search campaign
E-mail campaigns:
• Microsites: e-mails will be sent out to our clients to inform them of the site updates – you will be responsible for managing the campaign, relationship between the client team and agencyensuring that the e-mail best practices are in place, and that the email is working correctly before it is executed
• New content: On an ADHOC basis you may be required to send out an e-mail campaign for the CMT team in India focused around new content on the the site
• Festive greetings: During the festive season you may be required to send out an e-mail to client teams wishing them well over the festive season
Social media:
• Review social media posts for EHT
• Compile briefing documents for global team
• Proactively look for ways to grow relevant followers
• Manage social media campaigns around new research
• Reporting and compilation of screenshots for completed campaigns (Reporting via Spredfast)
• YouTube videos on the CMT playlist
• Social media advertising as and when required or an opportunity arises
E-mail campaigns:
• Microsites: e-mail campaigns will be sent out to our clients to inform them of the site updates – you will be responsible for managing the relationship between the client team and Mailtrenz and ensuring that the e-mail is working correctly before it is executed
• New content: On an ADHOC basis you may be required to send out an e-mail campaign for the CMT team in India focused around new content on the site
• Festive greetings: During the festive season you may be required to send out an e-mail campaign to client teams wishing them well over the festive season
Social media:
• Review social media posts for EHT
• Compile briefing document for global team
• Proactively look for ways to grow relevant followers
• Proactively reach out to industry leads for social media campaigns around new research
• Reporting and compilation of screenshots for completed campaigns (Reporting via Spredfast)
• YouTube videos on the CMT Show reel
• Social media advertising as and when required or an opportunity arises
Video uploading:
• Upload videos onto the Limelight video platform and sharing the embed code with the relevant parties Vanity URLs:
• Submission of shortened URLs via the Request Management Tool (RMT)
• Test these URLs
Reporting:
Contribute to the CMT Quarterly Reports:
• Gather information from other parties
• Help to compile report in Microsoft Word
Monthly EHT reports and microsite reports:
• Work with Girish Chandra (IMSS) to produce the reports
• Current reports:
o Electronics and High Tech
o Aerospace and Defense and Medical Equipment Technology
o Telenor Microsite
Required competencies:
• Great attention to detail
• Strong communication skills
• Should have effective English business communication and writing skills
• Be proactive and take initiative
• Work well under pressure and follow an organized approach to ensure that all deadlines are met
• Willing to push boundaries where possible
• Knowledge of our client's best practices and guidelines
• Microsoft Word, Excel and PowerPoint
• Great attention to detail
• Strong communication skills including writing skills
• Be proactive and take initiative
• Ability to build strong working relationships
• Work well under pressure and follow an organized approach to ensure that all deadlines are met
• Willing to push boundaries where possible
• Social media knowledge
• A basic understanding of SEO
• Basic HTML knowledge
• Basic SharePoint skills
• Working knowledge of the following programs:
o Exact Target
o Salesforce
o Omniture
o Spredfast
o Limelight

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