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Digital Producer

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Overall Purpose of job:
Producers, as in Hollywood producers: People who get a buzz out of turning great ideas into reality. People who can listen to client needs and be responsible internally for their delivery. People who are creatively obsessed, and get a buzz out of tracking down people internally and externally who can make great creative ideas happen. They won’t be passing the baton to a project manager when they get a brief, they will be responsible for delivery of their own projects, both online and offline.

Key Tasks/Main Responsibilities:

1. Client focused people
 Expected to handle the day to day running of their client’s projects,
whether it be contact reporting, status reporting, knowing how to work with
other partner agencies and suppliers
 Ambassadors of the agency to clients, prioritising their needs, championing
them internally
 Presenting to the client, and being able to articulate the agency vision and
point of view. Managing the presentation and feedback process on ideas.

2. Champions of creativity
 Driven by the desire to turn ideas into reality. Great creative work is not just
about the initial eureka moment, it’s about how deep ideas can extend into popular culture, through all media channels. This takes time, tenacity and an entrepreneurial spirit to track down the people internally and externally who will make these things happen
 Have an innate interest in the wider creative landscape, and able to communicate that enthusiasm to their teams and to the clients.

3. Delivery experts
 Understand the importance of forward planning. Anticipate issues and
dependencies and work in a flexible manner enabling them to react to
unforeseen or unexpected events that may affect delivery
 Own the delivery process but know when to call upon the internal specialist
producers or external partners
 A team player who knows how to get the best out of all other departments
 Excellent knowledge of delivery methods and great attention to detail
 Will help cultivate and maintain a database of external partners to help
deliver the best creative solutions for our clients.

4. Commercial operators
 Owner of the client’s production budgets - co-ordinate and manage all
contributing stakeholder financials ensuring projects are always bought in
on budget
 Appreciate the true value of a project and always make sure the agency is
compensated for its efforts
 Work closely with the finance department to be continually aware of work
in progress value and run a prompt billing system.
5. Strategic supporters
 Support the strategic leaders of their team.
 Understand the basics of our agency proposition, and how it can be
deployed to aid client’s business
 A good understanding of the basic dynamics of media strategy, and
implementation tools and processes.

What sort of person are we looking for:
We are looking for people who are absolutely comfortable in a client facing situation, able to nurture and build relationships with junior to mid-level clients, and be involved and contribute to strategic conversations involving brand positioning, business objectives, and channel strategy (but not lead them).
 Do things differently to achieve better results
 Be experimental and curious about the new ways in which brands can
connect
 Be proud of and responsible for the quality of service that clients receive
 Be well versed in technology and the new opportunities it is creating for
consumers and brands
 Have a can-do mentality, particularly when trying to do new stuff
 Want to work in cross-discipline teams that work differently and deliver more
than just advertising.
What do they need to have already achieved:
 Ideally someone who has previously worked in either a duel project manager/account manager position in the past
 Alternatively someone from an integrated agency working as an account manager with the desire/inclination to become more delivery focused.
 A confident presenter with proven examples of work they have sold in to the client
 Solid digital/online/social media experience is a must.

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