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Digital Producer / Content Manager

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Our client, a major Global Retailer, is seeking a Digital Producer / Content Manager to provide thought leadership to their brand, content platforms, and consumers by developing content strategy for promoting specific departments on their eCommerce sites, developing innovative content and identifying opportunities for promoting products and their uses within that content.

Position details
• Leads the development of online content strategy and the subsequent execution of innovative online content experiences in a variety of media formats, including recipes, articles, videos, blogs, photography, user-generated campaigns, vendor marketing assets and social media to communicate, engage, interact and, ultimately, to drive sales for the brand. Reviews, edits and approves copy.
• Partners with senior management to develop and implement content strategy for ongoing content (content centers) and seasonal campaigns.
• Manages and leverages relationships with cross-functional partners, (Site, Marketing, Merchandising) to and ensure initiatives are aligned with merchandising, marketing and overall company strategies.
• Partners with vendor marketing to identify and recommend supplier sponsorship opportunities for branded content experiences.
• Manages the development of new interactive tools and other site experiences for content centers.
• Manages the continuous improvement of ongoing content (content centers) and seasonal campaigns.
• Provides supervision and development opportunities for associates.
• Ensures compliance with company policies and procedures and supports company mission, values, and standards of ethics and integrity.

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