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Digital Platform Operations Manager

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Our client, an innovative and an up and coming automotive OEM is looking for a Digital Platform Operations Manager to lead designing, developing and implementing of a competitive web platform across all devices that enable efforts by the Marketing Division to achieve brand awareness, consideration, qualified traffic, conversion and efficiency objectives.

Major Responsibilities:
~ Manage the day-to-day operations of the website development, upgrades, general maintenance and reporting in a dynamic and fast-paced environment. This includes, but is not limited to, the following:
~ Work with the Sr. Group Manager, Digital Customer Experience, business stakeholders and in-house IT organization, creative/technology partners to keep the website competitive and manage other digital projects from inception to launch, ensuring marketing integration and timely implementation.
~ Manage creative agency and IT partner company to execute on web updates for the website including, but not limited to: vehicle model updates, shopping tools, information pages and other online content including CG, video, imagery and other assets.
~ Ensure production activity is consistent with corporate marketing strategy.
~ Manage Creative Agency of Record to provide creative strategy and execution of both integrated and standalone digital programs.
~ Integrate and optimize mobile, tablet, desktop sites and mobile apps into the company's marketing ecosystem.
~ Manage implementation of SEO best practices.
~ Manage digital analytics implementation, reporting and conducting analysis.
~ Design and execute rigorous testing procedures to ensure high quality production deliverables.
~ Construct and administer detailed project plans.
~ Manage production budget/timelines negotiation.
~ Create and present Executive PowerPoint briefings.
~ Conduct continual process improvements that reduce or eliminate content errors.
~ Conduct routine status updates to the Sr. Group Manager, Digital Customer Experience.
~ Ad hoc assignments as directed by the Sr. Group Manager, Digital Customer Experience.
~ Work with IT partner to champion IT infrastructure improvements and enhancements to improve operations.

Education:
~ Bachelor’s degree preferred
~ Master’s degree a plus

Related Experience:
~ Six to seven years of experience of which at least three years are directly related experience in planning or business operations in automotive or other consumer facing industry with a detailed understanding of the web marketing function.
~ Enterprise-level customer-facing website management experience.
~ Multiple vendor and agency management experience.
~ Experience in e-commerce/online shopping, digital strategy, SEO, and CMS (Content Management System) preferred.

Skills/Knowledge:
~ Strong project management skills with attention to detail; master at multi-tasking.
~ Strong technical skills including knowledge of development methodologies and best practices.
~ Strong understanding of web architectures and technologies.
~ Ability to troubleshoot and fix production errors in short timeframes under substantial pressure.
~ Capability to apply common development methodologies and project management techniques.
~ Ability to work on multiple projects and set priorities.
~ Strong written and oral communication skills.
~ Ability to identify/quantify business opportunity as it applies to technology.
~ Ability to assess operational and strategic strengths and make recommendations to leverage or augment strengths and weaknesses.
~ Strong analytical skills and mastery of analytical tools (e.g. Excel, Omniture, Google Analytics, etc.).
~ Ability to create and present executive facing presentations and other materials.
~ Diplomatic and collaborative attitude, able to motivate partners to meet and exceed business expectations.

Certification:
~ PMP Certification a plus.

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