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Digital Payments Campaign Manager

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The Digital Payments Campaign Manager will be responsible for the execution of online marketing programs in support of business/product goals for our client’s Credit Card Customer Value Management. This opportunity will include a wide variety of areas of focus, including but not limited to Digital Payments. This position will partner closely with Offline Marketing channels and lines of business to implement product offerings. Online channels include onsite, secure site and email marketing Key areas of focus include:

• Executing innovative approaches to customer value management through digital campaigns. Drive results for all channels, online and offline, through flawless execution of such programs.

• Increase campaign success through continually testing, analyzing and
optimizing target criteria, content, landing pages, etc.

• Integrating digital campaigns and communications with direct mail and other
offline campaigns.

• Customer communication development -- managing creative development
from inception to final product; draft and develop creative briefs for work with CCS ad agency and other internal creative groups.

• Flawless Quality Assurance (QA) -- ensuring creative elements are thoroughly tested for best practices, accuracy, proper functionality, and required tracking.

• Work closely CCS compliance and legal for development, approvals and deployment of digital campaigns. Ensuring digital marketing campaigns adhere to compliance/legal regulations, company policies, document retentions and Wells Fargo Brand standards. Obtaining and maintaining proper approvals and documentation from all necessary stakeholders including compliance and legal ensuring flawless audits.

• Coordinating with multiple internal marketing teams such as the Digital Channels Group (DCG), key line of business partners, product and data analytics groups to execute campaigns.

• Report creation and delivery - ongoing campaign report management and communication of key metrics for campaign; providing insights and recommendations, and producing presentations/documents summarizing
performance and optimizations.

• Project management of campaigns and intra-campaign work - coordination across large teams with strong attention to documentation, details and notes from key meetings.

Minimum Qualifications
• Highly detailed individual with experienced campaign execution background
• Understands the importance of legal and compliance reviews and the need to
document and maintain appropriate approvals
• Demonstrated ability to work effectively in a highly matrixed environment
• Strong project management skills
• Exceptional partnership and collaboration skills
• Proven background executing multi-functional, multi-channel complex marketing campaigns
• Customer advocate focus
• Excellent oral and written communication skills
• Strong working skills in Microsoft PowerPoint, Microsoft Excel and Microsoft Word
• Desire to work in a fast paced team focused environment

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