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Digital Optimisation Producer

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Our client is a highly reputable, and established market leader and their brilliant products and services are amongst the most innovative drivers in changing the way businesses operate. They are in a brand transformation focused growth phase, pushing the boundaries and driving innovation is core to their strategy.

This is an exciting opportunity for an inquisitive Digital Optimisation Producer to join a growing eCommerce team.

Core Responsibilities:
Continuously enhance the online & mobile offering to maximise online trial sign-up and sales
Drive eCommerce optimisation (testing) roadmap by developing and executing best in class AB & MVT tests and continuously improving based on learnings.
Deliver actionable insights based on the analysis of eCommerce data
Analyse end-to-end conversion funnels and identify opportunities to increase performance. Own the continuous growth of online trial sign-ups and sales through on-site conversion optimisation
Work with an optimisation focussed designer and developer to ensure tests are taken through the full development lifecycle (conception, execution and analysis)

You Will Be:
An experienced producer with an excellent understanding of best practice in eCommerce, conversion funnel optimisation and commercially driven websites involving direct selling
Possess an overwhelming curiosity for web analytics (Adobe Analytics or Google Analytics, ClickTale and others) and how to build effective web reporting
Demonstrate a proven ability and experience identifying and implementing tests that have driven positive results across the whole online conversion funnel.

Expertise:
 Adobe Analytics, Google Analytics, ClickTale and Visual Website Optimizer (or similar)
 AB and multivariate testing methodologies
 Project management using agile methodologies
 Digital technology, CMS systems and responsive design
 Proficiency with MS Office applications.

For further information or to submit your application contact Zena Nicolson on 03 8644 7777 or znicolson@firebrandtalent.com

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