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Digital Optimisation Analyst

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Our client is a leading consumer finance provider based in Kings Cross, who is now looking for an ambitious and energetic Digital Optimisation Analyst to join their team.

The Digital Optimisation Analyst will be responsible for providing data driven insights that will inform optimisation plans, with the ultimate objective to improve conversion and the overall customer experience.

Key Accountabilities
• Be the functional expert in digital analytics tools, specifically Google Analytics and Google Tag Manager
• Maintain and develop internal tracking requirements using Google Analytics and Google Tag Manager against agreed policies within the business
• Actively monitor performance data that will drive insights for optimisation plans, and identify system failures
• Support acquisition teams with data-driven business intelligence through tracking website performance, trends, and online activity, and seek opportunities to improve the customer experience and acquisition performance
• Use performance data and competitor/market insight to make recommendations to improve the customer journey
• Work with the Senior Customer Experience Specialist and Web Developers to develop and execute optimisation plans, which include the ability to set up A/B testing using Visual Web Optimiser
• Champion digital analytics, and provide basic training and advice to team/users

Key Skills & Experience
• Strong analytical skills, focused specifically around digital tracking and web analytics
• High intellectual capability, combined with commercial aptitude for problem solving and decision making
• Innovative and up to date with the latest digital marketing technology and trends
• Ability to lead in a fast-paced and dynamic, but regulated environment
• Strong people skills, with the ability to develop strong working relationships quickly
• Customer focused
• Basic understanding of HTML and CSS
• Credit card experience is a bonus but not essential

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