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Digital Mktg Strategist/Delivery

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� Duel reporting to Global FS Digital Marketing Channel Lead and Capital Markets Global Marketing Lead
� Responsibilities:
o Digital Marketing program strategy, planning, management and performance analysis for the Capital Markets industry.
o Social Media Strategy & Program Delivery for the Capital Markets Global Marketing Industry FS paid search programs
o Capital Markets pages on our client's website
o Digital enablement for the Capital Markets marketing team
o Digital agency management
o Digital program analytics and roll-up reporting/presentations to measure effectiveness
� Skills:
o 5-10 years B2B digital marketing experience, including campaign management
o Social media strategy & program execution for B2B
o Program management and the ability to work on multiple programs at a time
o Ability to work with multiple program owners and stakeholders
o Effective stakeholder management
o Program analytics, including analysis for optimization and presentation to stakeholders
o CRM
o PPC (Pay Per Click)/SEO (Search Engine Optimization) � Keyword research and industry-wide optimization tactics (match types, keyword/ad copy development, etc�) and KPIs/success metrics (CTRs, CPCs, CVRs, quality scores, etc�)
� Tools Experience:
o Analytics (Omniture a plus)
o General business programs: Word, Excel and PPT. (MS Project and Visio a plus)
o Microsoft Sharepoint
o CRM tools (Salesforce.com a plus)
o Search Tools (Google Adwords, Keyword Objects (KO)/Acronym a plus)

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