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Digital Media/ Strategy Director

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o 7+ years of paid digital media experience, with a focus on strategy and activation across the entire digital media ecosystem, inclusive of digital direct, custom content, programmatic, social and search

o While role will not be responsible for executing programmatic, social or search (we have specialist teams to do that), this individual will be working very closely with these specialist teams and is expected to have a solid understanding of these areas and be highly knowledgeable on them in order to influence strategy and think holistically about the digital footprint 

o Experience working with data is a necessity - someone who has expertise in data mining, pulling insights out of data and data visualization; someone who is both comfortable and passionate about data and using data for both consumer insight development as well as precision targeting 

o Expertise on DMPs, DSPs, programmatic audience segmentation - while not executing the programmatic buy, we will tap into this person to contribute to POVs and client meetings pertaining to these topics 

o Ability to strategically plan campaigns from audience determination, through how to best flight and execute campaigns to align with clients strategic goals and KPIs

o Strong written and verbal communication (PPT, visual story telling necessary) allowing individual to explain how plans were developed,  what they entail, and how they will be executed

o Deep understanding of the metrics of digital and how they interrelate so as to be able to guide a team to effectively leverage those levers; digital analytics and measurement will be a big focus for this role - someone who can work in partnership with our measurement team, lead client discussions, work with media partners on custom digital measurement solutions, etc.

o Sponsorship media a plus - someone who has experience leading digital planning and buying working in partnership with major sports media partners (e.g. NFL, Olympics, FIFA, etc)

o Portfolio management of paid media for a large brand (over $25MM annual media budgets) ideal

o 3+ years of management experience, ideally leading teams of 2-3 or more

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