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Digital Media Strategist

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Agency seeks Digital Media Strategist to help clients maximize their investment and innovation in digital media advertising. The Digital Media Strategist is responsible for identifying and implementing paid media solutions across a diverse mix of digital channels for a variety of initiatives. The Digital Media Strategist requires a unique blend of online marketing expertise, data analysis, strategic acumen and creative problem-solving as well as a collaborative team-oriented approach with a solid understanding of the company goals and values. 

ESSENTIAL FUNCTIONS: 

Serves as strategist for the research, media planning, execution and reporting of digital media campaigns and the related day-to-day account activities. 
Design and implement insight-driven multi-channel digital campaigns and strategies for capturing the right audience with the right message at the right time. 
Become an expert on client’s brands and goals, and develop creative solutions that improve the brand’s reputation.
Take broad concepts and strategy and translate them into meaningful, actionable operating plans for the digital media team and clients. 
Create and deliver interactive elements of digital/social media engagement campaigns, collaborating with traditional and digital media leadership teams. 
Identify ways to measure success against the campaign goals and achievable outcomes. 
Implement and monitor campaigns through ad serving, pacing, optimizing, billing and reporting. 
Determine methods to collect and present data and analysis to clients. 
Structure and present recommendations to client for approval and partner with the necessary resources internally and externally to succeed. 

KEY ATTRIBUTES: 

Works well with different personalities, especially those of clients 
Client-centric mindset with the ability to think strategically 
Thrives in a collaborative environment but can also work autonomously 
Committed to service excellence and demonstrates good judgment 
Ability to multi-task with great attention to detail and under pressure 
A desire for continual personal and professional development 

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