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Digital Media Planning Assistant

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Aquent's Fortune 500 luxury retail client is looking for a Digital Media Planning Assistant to work a contract to perm role in downtown Dallas, TX.

Company Overview
For over a century, this client has stayed focused on serving the unique needs of the luxury market. Today, that commitment is stronger than ever. The client has stayed true to the principles of its founders, to be recognized as the premier omni-channel luxury retailer dedicated to providing customers with distinctive merchandise and superior service.

Job Summary
We are seeking an Assistant Manager, Digital Media. In this critical role, the Assistant Manager will help to ensure that the client is flawlessly executing campaigns and delivering the highest return on media investments. An analytic mindset, quest for constant optimization, high attention to detail & an appetite for innovation are critical skills for success in this role. This role will support various forms of digital media, ranging from retargeting, programmatic display, search and CSEs. This position will report to a Digital Media Manager.

Position Responsibilities
• Campaign Management: Manage media campaigns from briefing stage through execution. Own the day-to-day processes and execution of digital ad placements. Troubleshoot issues with ad delivery and performance. Establish best practices and quality assurance processes to minimize delivery errors. Identify workflow improvement opportunities to reduce touch points and inefficiencies.
• Agency & Internal Relationships: Work with creative, account management, and analytics teams to ensure all advertising programs are properly planned, tagged, trafficked and optimized. Build strong working relationships with internal teams, such as marketing, as well as external agencies.
• Analytics & Reporting: Analyze data trends of media performance and constantly optimize and improve. Analyze campaign results by platform, third party research, and digital metrics to assess performance and recommend future improvements. Support media team in preparing and delivering reporting and analysis to key internal teams and NMG executives. Partner closely with Analytics team on test/control set-up, partner with IT on feature prioritization and track progress through implementation.
• Budget Management: Efficiently manage budgets across all media channels. Maintain media budgets and media spend summaries

Job Requirements
• Bachelor’s Degree required. Degree in Marketing or Communications is preferred.
• 1-3+ years’ industry experience
-Managing product feeds for Search/CSE/PLAs
-Experience with retargeting partners & DMPs
-Basic knowledge of Paid search, Programmatic and Natural search marketing highly preferred
-Adept at Double Click Campaign Manager or similar media manager tool
-Adept at Omniture or other web site analytics tool
-Experience with a tag management solution such as Tealium
-Experience with Attribution tools and media mix modeling
• Advertising agency experience preferred.
• Must have great attention to detail
• Must have strong analytical and critical thinking skills
• Effective communication skills, both written and oral
• Ability to work independently, multi-task and manage time effectively

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