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Digital Media Planner/ Buyer

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Aquent's client is in need of talent who are skilled in the realm of Digital Media Planning/ Buying. This is a FULL TIME, ONSITE CONTRACT position for their offices in Basking Ridge, NJ. This client can NOT sponsor a Visa so please approved to work in the US already. If you are interested in learning more abou this position, please send your resume and email to Delliott@aquent.com as soon as possible! Time is of the essence here! Thanks!

********* The Primary Skill Requirement for this position is: online/digital agency planning and buying exp AND online resource knowledge(DART, comScore, @plan)****************


The Online Digital Media Planning and Buying Contractor will support the Digital Media Team, serving as a lead participant in decision making and providing guidance to agencies. Responsible for planning and buying support for all Direct Response/Acquisition focused campaigns within Display and Paid Search (includes expanding our Data Management Platform, Utilizing Multi Touch Attribution, Analytics etc.) Role also works closely with other internal teams (ISO, MARCOM, etc.) and external key partners (Bluekai, Aggregate Knowledge).

Roles and Responsibilities:
• Work in support of all Direct Response/Acquisition based media plans and Paid Search campaigns, utilizing a robust mix of tactics (Ad Networks, DSPs – Demand Side Platform, Retargeting, etc) and expansion into mobile ad placements
• Accountable for driving strategy / agency direction
• Act on analyzing performance, monitoring campaigns for improvements, ensuring campaign goals are being fully met to guide agencies
• Grow DMP – Data Management Platform to drive Gross adds and leverage the analytics back-end
• Drive Attribution to give credit to online for sales that hit offline as well and the influence various elements of the online plan have in a purchase decision
• Deep integrations with the ISO team
• Provide support in analyzing performance, recommend plan adjustments with agency, optimize Cost per order metrics, Click Thru Rate performance, % gross adds, etc.
• TrendSpotting for new opportunities via relationships with Bis Dev

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