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Digital Media Planner

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Aquent's client is looking for a Digital Media Planner to work a 6-7 month contract in Golden Valley, MN (Suburb of Minneapolis - No remote).
This role supports strategy and manages execution for consumer media plans on some of our biggest brands.

Key responsibilities will include: strategic collaboration with partners and agencies on multi-channel media plan development, management of media plan execution, identifying opportunities for plan optimization and some website management. This role will also be responsible for the administration and financial management of the plans.


Main Responsibilities
•Media Management: Support media strategy, planning & buying. Lead execution of plan and identify opportunities for optimization. Support tracking, analysis & administration of plans.
•Agency & Partner Management: Takes an active role in the day-to-day management of agency and media partners to ensure tactical delivery aligns with strategic/brand objectives.

Other Responsibilities:
• Establishes and sustains relationships with external vendors, including media partners and agencies
• Maintains brand consistency (message and visual) across channels of communication.
• Directs the production and formatting of all creative output and media assets; facilitate delivery to the agency or media partner; ensure adherence to timelines
• Coordinate campaign tagging, tracking, analyzing and reporting. Oversees implementation of plan optimizations if needed.
• Maintains ongoing awareness of trends, emerging technologies, (and competitive executions in market); with a focus to identify and recommend improved consumer experiences.
• Identifies and coordinates opportunities which will improve content optimization (SEO).
• Stays current with search industry developments and best practices, including testing and optimization strategies.
• Own the day-to-day maintenance of brand website and facilitate the briefing, production, and delivery of assets for updates
• Maintains a deep understanding of online advertising metrics and assist with the development of metric reporting

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