These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Digital Media Planner

0 people like this description

Multicultural Advertising Agency looking for a Digital Media Planner. The ideal candidate should have an expressed interest towards digital media planning, buying, tag implementation and tracking within a fast-paced ad agency environment. The Digital Media Planner will be responsible for the design and execution of paid media buys across digital platforms including but not limited to search, display, mobile and social media, ensuring ad campaigns are executed in a cost-effective and efficient manner. The position will also be responsible for the development of multi-ethnic media relationships within the traditional and non-traditional outlets. Areas of interest should include, but are not limited to, specialties within Asian, Hispanic / Latino and other multi-ethnic communities.

  • Overall media ad campaign management, execution, trafficking, tag implementation, tracking, optimization, reporting, auditing and billing
  • Collaboration with cross-functional teams and departments (i.e. Accounts, Creative and Media) for the fulfillment and execution of media campaign tactics, deliverables and deadlines
  • Manage campaign ad spend to effectively meet client objectives and desired goals while under budget including optimization of digital media buys and troubleshooting media discrepancies with clients, partners and publishers
  • Management of potential sub-consultant and sub-contractors for respective ad campaign production including but not limited to web / digital banner creative talent, etc.
  • Development and preparation of client decks and media recap reports
  • Competitive market research, analysis and recommendations for multi-ethic media opportunities and business development opportunities
  • Ethnic media and community engagement and partnership development
  • Miscellaneous agency project support may be assigned as necessary
  • These job descriptions are examples. Looking for work?

    Find JobsFind Jobs