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Digital Media Planner

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Agency has an immediate need for a digital planner. This position will develop objectives & strategies, plans & presentations. This position is responsible for the execution and day-to-day oversights of online media campaigns and programs.

Responsibilities:
• Initiate creative and innovative uses of digital media relevant to Client's business
• Assist with the negotiation of annual contract with various vendors
• Maintain media plan(s) including changes, budgeting, reporting and optimization
• Develop buy specs and reconcile budgets
• Update digital flowcharts
• Ensure creative team is apprised of changes to placements in MediaVisor
• Craft post-campaign reports & decks
• Develop and foster strong and effective relationships with various media partners
• Stay apprised of industry standard and new media programs
• Evaluate media opportunities and provide solid and actionable POVs
• Investigate and utilize information from syndicated research sources
• Other duties and projects as assigned

Knowledge & Skills:
• Solid understanding of online media planning, implementation and optimization
• Ability to analyze web metrics efficiently and provide campaign effectiveness reports to clients
• Analytical aptitude to gather and interpret reporting metrics from various sites

Minimum Qualifications:
• Bachelor’s degree or equivalent experience
• 2+ years of digital media planning experience
• Proficiency with standard online media research & planning tools like MediaVisor, DART, ComScore, Nielsen NetRatings, DoubleClick and other media tools
• High proficiency in MS Office, especially Excel
• Strong communication skills with ability to work closely/​build relationships with client service and creative teams
• Strong negotiation skills
• Ability to effectively multitask, juggling various projects and deadlines simultaneously with strong attention to details

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