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Digital Media Planner

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Agency seeks temporary and experienced Digital Media Planner for onsite, full-time role. The Digital Media Planner will help clients maximize their investment and innovation in digital media advertising. The Digital Media Planner will be responsible for identifying and implementing paid media solutions across a diverse mix of digital channels for a variety of initiatives. 

ESSENTIAL FUNCTIONS: 
• Serves as strategist for the research, media planning, execution and reporting of digital media campaigns and the related day-to-day account activities. 
• Design and implement insight-driven multi-channel digital campaigns and strategies for capturing the right audience with the right message at the right time. 
• Become an expert on our client’s brands and goals, and develop creative solutions that improve the brand’s reputation. 
• Take broad concepts and strategy and translate them into meaningful, actionable operating plans for the digital media team and clients. 
• Create and deliver interactive elements of digital/social media engagement campaigns, collaborating with traditional and digital media leadership teams. 
• Identify ways to measure success against the campaign goals and achievable outcomes. 
• Implement and monitor campaigns through ad serving, pacing, optimizing, billing and reporting. 
• Determine methods to collect and present data and analysis to clients. 
• Structure and present recommendations to client for approval and partner with the necessary resources internally and externally to succeed. 

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