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Digital Media Planner

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Our agency client is seeking a Digital Media Planner to join their team.

Objectives of the Role: 
The Media Planner is responsible for all tasks and client service activities associated with an assigned account. The Media Planner acts as a steward of the entire communications planning process by providing media planning recommendations, executing plan changes/maintenance of media plans, maintaining successful client relationships, and developing and applying a working knowledge of basic media concepts, terminology, media math, and media plan execution. 

Duties and Responsibilities 
-Manage day-to-day plan changes/maintenance of media plans 
-Work directly with the Communications Planning Assistant in creating, updating, and presenting media plans 
-Present plans both internally and externally 
-Develop strategically solid media recommendations with supporting rationale 
-Assist in the analysis of research to develop the objectives, strategies, and tactics 
-Respond to competitive requests 
-Responsible for developing a working knowledge of media relevant to the client’s business including TV, print, digital, search, spot TV, and radio 
-Research and compile competitive data 
-Assemble and evaluate marketing data to determine the client’s advertising and media needs 
-Evaluate and propose targeting, geography, scheduling, support level, and budget 
-Analyze media alternatives to recommend how to best allocate the advertising budget 
-Work with buying teams, traffic, billings, SFS, and outside agency partners 
-Manage buy stewardship, including post buys and buy allocations 
-Review industry trades for new sites, innovative and creative ad units and technologies, and competitive information 
-Responsible for billing process 
-Write POVs 
-Other responsibilities as assigned 

People Responsibilities 
-Train Communication Planning Assistant(s) and/or interns 
-Ability to work in a team environment that promotes collaboration 
-Strong customer service skills 
-Ability to communicate effectively at all levels 
-Ability to work successfully within a team as well as independently 
-Establish and maintain effective relationships interdepartmentally as well as with those outside the team 

Knowledge, Skills and Abilities 
-Strong quantitative and analytical skills 
-Excellent verbal and written communication skills 
-Detail oriented with exceptional critical thinking and problem solving abilities 
-Ability to multi-task, work successfully with teams, and work under pressure 
-Excellent time management skills 
-Advanced Excel skills; intermediate PowerPoint and Microsoft Word skills 
-Use of appropriate GSIP and 3rd party tools to research and develop plan recommendations 
-Proactive approach to collecting information on brands, products, marketplace and trends; takes time to learn the processes and procedures to ensure set tasks are accomplished within given timeframes 
-Consults others for ideas, advice and direction when unsure of the desired outcome(s) 
-Gives input when developing new ideas to be used where relevant by the wider team 

Qualifications and Experience 
-Bachelor’s degree preferred 
-1+ years related experience or prior internship experience in Advertising, Marketing or Communications Planning a plus 

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