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Digital Media Marketing Manager (Social Media)

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Aquent is on the search for a creative like YOU! We partner with THE Award Winning in-house agency producing print, on-air, and interactive for large brands in the TV/Media industry. The role is located in the DC metro area in the heart of Silver Spring, MD for a 1+ year contract. I look forward to hearing from you!

*The Digital Media Marketing Manager will collaborate with Account Management teams to develop digital marketing plans.
*Develop, deploy, manage, and analyze social marketing programs to create innovative campaigns in support of education partnership programs across social networks.
*Identify and implement strategic plans for social audience growth, engagements, and site visits.
*Continuously optimize program presence on Facebook, Twitter, Pinterest, Instagram and other relevant social media platforms.
*Maintain and refresh all assets on all official social media pages and accounts, working closely with internal stakeholders
*Moderate fan conversations on official social media pages and accounts
*Set goals for growth and implement metrics to measure campaign success.
*Report weekly social metrics utilizing various social analytics tools.
*Understand and develop marketing strategy that considers the interconnectivity of SEO, paid search, advertising, website, social and blogging.
*Guide website content development strategy based on keyword research and competitive analysis
*Develop and execute an editorial calendar, content refresh plan, and blogging/partner strategy to continually optimize search rankings
*Establish and support social media and SEO best practices
*Actively research new opportunities that will increase visibility of programs in the market.
*Proactive research to identify new outreach partners and platforms based on program audience, goals and objectives, and emerging technologies

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