These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Digital Media Manager

0 people like this description

Our client is looking to hire a Digital Media Manager (temp to perm) - onsite in their Waltham, MA office!

The Digital Media Manager must possess up-to-date knowledge of the digital media marketplace and maintain relationships with key outside vendors. He/she is expected to utilize a comprehensive understanding of interactive marketing to effectively develop strategies and digital media plans that are designed to meet/exceed the company's goals. Responsibilities include, but are not limited to, the following:

Responsibilities:

Planning

Drive development of the corporate digital media strategy from investigation through recommendation
Identify relevant media partners and work with them to develop programs that meet our brand and direct response goals
Work cross-functionally across the organization to understand the goals and objectives of key business units
Manage creative messaging and development process, from creative brief through approval.
Develop and execute tests, analyze and report and share leanings.
Be accountable for KPIs across programs

Implementation

Traffic, QA and monitor campaigns via 3PA, Mediaplex
Compile creative specs for creative team
Develop insertion orders and purchase orders
Own invoice reconciliation and bill-pay process
Manage cross-departmental objectives & questions regarding campaign execution
Maintain strict monthly budget parameters
Tracking and pixel placement on website
Brand study execution
Manage affiliate program

Analysis

Utilize Mediaplex, brand study results, and internal data points to measure success and optimize campaigns and creative as needed
Develop and present results deck highlighting relevant learnings gained and recommendation for future campaigns

Additional

Oversee digital team; train and manage team members, act as a mentor, and develop employee leadership skills and growth path
This individual will be the face of Constant Contact to the digital media community. He/She will serve as the day-to-day contact for our media partners and other third parties that we engage.

Qualifications:

5-7 years experience as an online media planner required
Must have brand awareness as well as direct response experience
Experience working with digital brand study vendors and understanding of direct marketing performance metrics
Clear understanding of the digital media planning and buying process
Ability to understand objectives and how they translate to digital media strategies
Must be flexible and able to flourish in a fast-paced dynamic environment
Advanced knowledge of third party ad serving technologies, experience with Mediaplex a plus
Able to manage day-to-day program execution
Experience with mobile and video campaigns
Strong tracking and analytics background
Strong negotiation skills
Time management skills
Proficient in managing numbers and large budgets
Strong organizational skills
Strong written and verbal communication skills
Proven computer skill proficiency (e.g., Word, Excel, PowerPoint)
Works best in a collaborative team environment
Bachelor's degree or equivalent

These job descriptions are examples. Looking for work?

Find JobsFind Jobs