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Digital Media Analyst

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Vitamin T's client specializes in the design and execution of marketing programs for clients across a wide

swath of industries including financial services, consumer products, B2B and healthcare. They're

looking for a Digital Media Analyst who will undertake analysis and reporting for marketing

programs and other digital performance, touching account, executive, and client teams.

Responsibilities Include

• Interpreting data about client web site, app, and/or media campaign performance and

crafting the corresponding weekly or monthly reports

• Collaborating with campaign managers to gain a meaningful understanding of results;

going beyond showing data to instead show insights

• Co-presenting (with the Media VP and other senior leadership) on results and insights

during client and internal meetings

• Responding to ad hoc data requests relating to client and internal questions

Core Competencies

• Investigation. Must have a spirit of curiosity and commitment to gaining a meaningful

understanding of results and business opportunities. Should possess a natural

inclination to anticipate questions and unspoken fears that stakeholders might have,

and a commitment to proactively think through and research how to address them.

• Critical Thinking. Must possess the ability to extract good insights from data or

information that may be complex or ambiguous. Must be able to clearly articulate your

logic and be skillful at leading conversations where performance implications are being

discussed or debated

• Data-Driven Decision Making. Must be able to defend recommendations based on

concrete results; must consistently consider the right set of data in the right way in

order to support sound recommendations; must maintain overall perspective on how

results relate to project goals and objectives—not just common benchmarks

• Storytelling. Candidate should be a natural storyteller with a talent for understanding

what the narrative needs to be and skill around crafting and delivering the story

Other Skills/Experience

• Presentation Skills and Personal Polish (must be highly presentable and articulate given

the client-facing nature of the role; must be 100% confident around senior executives)

• Writing and Editorial Skills (must be a clear, pithy writer who is a good self-editor)

• Excel (must be proficient in using pivot tables and functions in Excel to parse large,

uncut data sets)

If you're interested and available please send a copy of your resume and hourly/salary expectations as soon as possible. Thank you!

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