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Digital Media Account Executive

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Our client, a comprehensive direct response fundraising organization in Bowie, MD, is seeking a skilled candidate to join our fast-growing Digital
Media team. The Digital Media Account Executive will lead digital campaign
strategy across one or multiple nonprofit clients to acquire, cultivate and solicit online constituents.

The ideal candidate must be a strategic thinker and able to work in fast-paced, creative environment with ever-shifting schedules and priorities.
We offer competitive salary, excellent benefits and a pleasant working environment.

JOB RESPONSIBILITIES:
• Manage fundraising, advocacy and cultivation email initiatives and campaigns
including planning, scheduling, copy and graphic development
• Create and manage online marketing budget for client including advertising spend
and campaign revenue
• Assist with creating and implementing paid advertising campaigns, including search advertising, paid online ad placements, ad creation and copy development
• Outline, implement and measure campaign testing schedules to ensure timely
and effective implementation; make ongoing adjustments to marketing efforts as necessary to optimize results
• Oversee production and launch of email and digital marketing campaigns
• Assist with negotiating terms with vendors; routing and finalizing of contracts
• Coordinate activities with other fundraising channels to ensure that promotions are integrated and messaging is consistent
• Produce regular statistics reports and assist with analysis for active marketing and
Join our team!

REQUIREMENTS:
- Strong experience as a project manager coordinating a team to meet deliverables and campaign deadlines.
- Candidates with more experience are encouraged to apply, as this role is by nature
somewhat flexible and responsibilities can grow based on experience and skill level.
- Knowledge of and experience with online marketing for nonprofits, including any
or all of the following: ad campaigns, search engine marketing and other acquisition
channels; email campaigns, advocacy, social networking, and mobile marketing
- Technical savvy preferred, including experience with e-CRM platforms Blackbaud,
Salsa and Convio, Photoshop and knowledge of CMS and web editing software
- Certification in Google Analytics and/or Google AdWords ideal
- Working knowledge of HTML and CSS
- Familiarity with online community best practices for nonprofit fundraising
- Experience with online creative development, solid instincts for what makes
compelling copy that will elicit an action
- Ability to handle multiple complex projects; a resourceful self-starter who can take
initiative and follow through on projects
- Ability to adapt to frequent change and prioritize constantly shifting opportunities
- Attention to detail and strong organizational skills
- Strong analytical skills
- Proficiency with Microsoft Word, Excel and Powerpoint
- Strong written and verbal communication skills

If you’re interested, PLEASE APPLY!

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