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Digital Media Account Executive

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Our client, a nonprofit organization focused on comprehensive direct response fundraising, is looking for a Digital Media Account Executive to join their fast-growing Digital Media team. The Digital Media Account Executive will lead their digital campaign strategy across one or multiple nonprofit clients to acquire, cultivate and solicit online constituents. The ideal candidate must be a strategic thinker and able to work in fast-paced, creative environment with ever-shifting schedules and priorities. The role will ask the candidate to:

• Manage fundraising, advocacy and cultivation email initiatives and campaigns including planning, scheduling, copy and graphic development
• Create and manage online marketing budget for client including advertising spend and campaign revenue
• Assist with creating and implementing paid advertising campaigns, including search advertising, paid online ad placements, ad creation and copy development
• Outline, implement and measure campaign testing schedules to ensure timely and effective implementation; make ongoing adjustments to marketing efforts as necessary to optimize results
• Oversee production and launch of email and digital marketing campaigns
• Assist with negotiating terms with vendors; routing and finalizing of contracts
• Coordinate activities with other fundraising channels to ensure that promotions are integrated and messaging is consistent
• Produce regular statistics reports and assist with analysis for active marketing
• Conduct quality control of web pages and outbound emails
• Research new advertising and marketing venues, stay abreast of online marketing
trends; develop and maintain relationships with vendors and partners
• Conduct research on behalf of client mission and new outreach campaigns

Additional perks preferred:
-Technical savvy preferred, including experience with e-CRM platforms Blackbaud,
Salsa and Convio, Photoshop and knowledge of CMS and web editing software
-Certification in Google Analytics and/or Google AdWords ideal
-Working knowledge of HTML and CSS
-Familiarity with online community best practices for nonprofit fundraising
-Experience with online creative development, solid instincts for what makes compelling copy that will elicit an action
-Ability to handle multiple complex projects; a resourceful self-starter who can take initiative and follow through on projects
-Ability to adapt to frequent change and prioritize constantly shifting opportunities
-Attention to detail and strong organizational skills
-Strong analytical skills
-Proficiency with Microsoft Word, Excel and Powerpoint
-Strong written and verbal communication skills

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