Calling all digital marketers! Fantastic association dedicated to security solutions is seeking a Digital Marketing and Web Coordinator to join their office in Silver Spring, MD. Strong candidates should have experience in deploying HTML e-mails as well as designing and maintaining responsive HTML e-mail templates. Position includes working with metrics and pulling reports to provide data. This person will own the website and should be able to use Google analytics, keeping it up to date and offer SEO suggestions.
Collaborate with Manager of Communications and other staff in producing regular updates to websites. Regularly review entire websites; make suggestions for improved navigation, aesthetics and branding. Suggest and implement a SEO strategy. Seek out and implement new content, features and functionality for websites, including audio and video presentation capability. Responsible for deployment of HTML emails and other online communications as requested. Design and maintain responsive HTML email templates for outgoing messaging, with consistent updates for best practices. Manage the email contact lists in email client to eliminate duplicate list and oversee integrity of contacts; review bounce reports from emails on a monthly basis. In collaboration with the Manager of Communications, coordinate the development of strategy and execution of social media marketing through the various online outlets. Update social media guidelines and strategy on a regular basis based upon best practices and analytics.