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Digital Marketing Strategy & Management

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DIGITAL MARKETING MANAGER:

If you live and breathe digital marketing, we want to talk to you. We are looking for multiple Digital Marketing Managers at various levels (Junior through Senior) to develop, lead implementation, track and optimize our digital marketing initiatives for clients across all digital channels.

You should have a strong grasp of current digital marketing tools, trends, and strategies, as well as a proven track record in delivering digital initiatives against measureable KPIs. The Digital Marketing Manager will lead integrated digital marketing campaigns from concept to execution. The Digital Marketing Manager will work with the marketing team, executive stakeholders, internal teams (such as developers, designers, etc.), and external vendors to manage all digital marketing efforts.

Responsibilities

  • Manage marketing campaign strategy and planning, content development, and delivery across multiple web sites and other digital channels

  • Plan and lead execution of all SEO, email, social, content, PPC, and display advertising campaigns

  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) to senior leadership and other cross-functional stakeholders

  • Identify trends and insights, and optimize campaign marketing efforts and budget allocations based on the insights

  • Brainstorm new and creative growth strategies

  • Plan, execute, and measure messaging, creative design, audience, and conversion tests

  • Collaborate with internal teams to create landing pages and optimize user experience

  • Utilize qualitative and quantitative analysis to evaluate end-to-end customer experience across multiple channels and customer touch points

  • Evaluate emerging technologies and trends, providing thought leadership and perspective for adoption where appropriate

  • Budgetary planning and management

 

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