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Digital Marketing Strategist

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Are you obsessed with lead-generation campaigns? Do you have a tenacity

towards testing and optimization? Do you geek out over analytics? Our ideal candidate is someone with

experience in the strategy, execution, and analysis of successful digital marketing lead generation

campaigns across all online platforms. This is a great opportunity for a digital strategist who wants to work

at a successful and growing industry leader with a focus on social good and an entrepreneurial, energetic

culture. You’ll be part of a team that builds a digital marketing program from the ground up at a business-
oriented non-profit in the dynamic healthcare industry.

We are looking for a digital strategist who likes to take initiative, roll up their sleeves, and dig into all

aspects of challenging lead generation problems. You have a can-do attitude and are willing to explore

new territory with vigor and sense of ownership. You must be energetic, driven, thoughtful, collaborative, a

master of time management, and enjoy working with people in a variety of roles across multiple

departments.

JOB DUTIES AND RESPONSIBILITIES:

• Conduct market segmentation, including researching current client segments, market research and list

building

• Create and execute customer-based digital marketing acquisition and retention strategies

• Manage all digital lead generation activities and across key platforms including email marketing

automation, website, paid and organic search (SEO, SEM, PPC), targeted display and remarketing

• Design and implement search optimization across platforms—web and social media

• Collaborate and communicate with the marketing, sales, account service and government relations to

integrate digital strategies with overall marketing and sales efforts

• Work with creative team to develop effective emails and ads by channel and customer segments

• Use marketing automation platform to create relevant and valuable email messages based on

segments, triggers / rules and drip campaigns

• Manage detailed budget planning, tracking and reporting

• Track and monitor the effectiveness and success of email and ad initiatives using relevant monitoring

tools and a variety of A/B testing

• Employ a consistent best-practice approach and provide expertise for creating email templates,

dynamic content, testing methodologies, list segmentation, and deliverability across all devices

• Oversee quality and testing for email templates

• Ensure compliance with CAN-SPAM regulations

• Provide input on new website design and responsible for WordPress website updates

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