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Digital Marketing Strategist / Analyst

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Duration: 3 months, possibility to extend. 

Location: On site, Chicago, IL

Duties and Responsibilities

• Develop, propose, implement, and optimize text and banner ad campaigns on a variety of platforms (AdWords, Bing/Yahoo Ads, Facebook Ads, Twitter Ads) and for Clients targeting a variety of audiences with complex and overlapping needs

• Manage SEM campaigns within a predetermined budget and under our target CPA

• Fluently analyze and report on Client website performance, ad campaigns, and social media efforts using a variety of analytics dashboards

• Consistently monitor Clients’ campaign/website performance, supported by proactive recommendations, best practices, A/B testing results, and generalized optimizations

• Develop and deliver regular website and campaign performance reports that provide actionable insights and recommendations to key stakeholders with a high degree of accuracy

• Create and manage dashboard and analytics reporting processes


Skills To Success

• Strong knowledge of current Inbound Marketing best practices and how to leverage various elements of marketing automation to fit the needs of various campaigns, Clients, and target audiences

• Experience with tools like Hubspot, ClickTracks, Omniture, WebTrends, Supermetrics, Cyfe, Google Analytics, and Google Tag Manager to deliver strong campaigns and report on key insights for our Clients’ performance improvement

• Ability to come up with creative ideas for Clients to increase their online presence while achieving their online goals

• Strong analytical mind with expertise and fluency in qualitative and quantitative market research methodologies

• Determination to ensure stringent quality control process for all deliverables

• Strong blend of analytical, technical and business skills with the ability to understand and articulate the online business quickly


Qualifications and Required Experience

The ideal candidate will possess the following skills/attributes:

• 4 years of experience in online advertising at a company with primary responsibility in digital analytics ROI, and involvement in a robust, growing online presence

• Bachelor’s Degree in Marketing, Statistics, or related field

• Outstanding analytical skills and the ability to troubleshoot issues on multiple, overlapping digital properties

• Strong organizational skills, with the ability to plan ahead, judge priorities, multitask and meet deadlines

• Polished communication skills and the ability to present to clients professionally and with a positive attitude under pressure – this role has lots of Client presentations with awesome, engaged clients who ask great questions

• Strong sense of what makes something visually appealing – in PowerPoint, Excel, Word, and online in websites, social media accounts, photos and video

• Google Analytics and AdWords certification required by start date

• Technical knowledge of web marketing tools such as Tags, widgets, RSS Feeds, HTML, CSS, APIs, etc.

• Familiarity with life science industry and regulations affecting healthcare communications and advertising

• Creativity and flawless writing skills

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