Digital Marketing Specialist (contract opportunity)

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Come and work for a fantastic humanitarian organization that provides emergency assistance, disaster relief and education inside the United States. Immediate need for a Digital Marketing Specialist to work on-site in their Washington, DC office.

This is a contract opportunity.

The position is responsible for executing the e-commerce business activities and strategy and increasing transactions/sales through effective user interface (UI), mobile and analytics.

* Effectively implement roadmaps for testing/optimization implementation and launch
* Periodic data validation on data collection variables and collaborate with IT team to make tagging updates and changes
* Recommend A/B and multivariate testing in order to drive fundamental improvements to the website experience
* Work closely with web analytics team and coordinate support issues, monitor response rates and communicate back to internal teams
* Define and document measurement specifications and implementation requirements for web, mobile, and other emerging platforms
* Investigate and help to implement new solutions that enhance campaign performance

• Minimum of 3-5 years relevant Ecommerce/transactional user experience
• Strong understanding of interactive marketing, Ecommerce technologies and design experience
• Experience using funnel optimization to drive business results
• Familiarity with web analytics platforms and optimization tools
• Experience in mobile testing a plus