These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Digital Marketing Specialist (Northbrook)

0 people like this description

The Digital Marketing Specialist works with a dedicated account base of tier 1 agents providing personalized strategy and support using a variety of digital disciplines. In this role you will work with local agents to help building their digital and social media presence. The ideal candidate have a broad digital marketing background vs. being highly specialized in one technique. Experience working directly with SMBs and knowledge of local search strategies is a huge plus. Candidates must be able to build and maintain relationships with a variety of stakeholders.

• Leverage your experience in digital marketing to perform 1:1 consultations with local agents on a wide range of digital marketing programs including, paid search, organic search, social media strategy, web content strategy, online review acquisition, display advertising and analytics reporting.

• Perform a “digital health” audit for each of your agents and make personalized recommendations based on the agent’s bandwidth, interest, market competition and overall need. You must be able to communicate digital marketing strategy and benefits to an audience largely unfamiliar with digital

• Work closely with your agent base to uncover local content opportunities. Translate those opportunities into recommendations for developing digital content for web and social. This includes the review / approve of content for accuracy, basic spelling & grammar and adherence to predefined guidelines

• Train agents on the use, features and best practices of our digital tools and top online platforms (Hearsay Social, Yelp, Facebook, etc.)

• Evaluate digital performance reports and consult with your agents to understand the numbers and make recommendations for improvements based on data

• Develop best practice training material and documentation to help train the Jr. Staff

• Research and suggest additional digital opportunities that should be considered

These job descriptions are examples. Looking for work?

Find JobsFind Jobs