- Email deployment - Silver Pop or IBM marekting Cloud or comparable pro
- Run reports in email
- Detail oriented and analytical
- Some experience in e-commerce (vs. B2B) = ideal
- 2+ years experience
The Digital Marketing Specialist supports our Clients digital marketing campaigns to increase site traffic and conversion rates.
This person reports to the Digital Marketing Manager and develops content for SEO/SEM, email and lead generation campaigns.
In addition, this role engages in cross-functional collaboration to ensure effective messaging and merchandising to meet company goals.
Scope of Responsibilities:
Under the direction of the Digital Marketing Manager, the individual in this role will:
Manage production and consistency of online content assets across all business channels to ensure quality and placement.
Optimize content for SEO, including coordination of content management needs and development of functionality of website.
Work with key stakeholders and partners to maintain and perform updates to content and features.
Capture and compile inbound leads through web form development
Manage the creation and maintenance of marketing’s email list.
Collaborate with sales and marketing communications to execute event-based sales (i.e. awareness meetings, tradeshows) support; including lead uploads, email campaigns and site events page
Collaborate with Merchandising, Marketing Communications and Social Media Contractor to maintains monthly calendar and coordinates content for web, email and social
Support the management of keyword strategies, research and implementation
Excellent communication skills
Problem solving skills