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Digital Marketing Specialist (Digital Advertising - Paid Search)

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Seeking marketing professional to supports search activities for Enterprise marketing campaign targeting companies with 100 employees or greater.

- Aid in the planning and review process – ensure all stakeholders have signed off, that plans fit with objectives, robust content is available etc.
- Review campaign content and ensure it is optimized based on industry/platform best practices prior to deployment
- Review and cross check activity for partner funding requirements prior to deployment
- Track and gather proof of execution documentation required for partner reimbursement
- Collaborate across the campaign team to ensure that the vehicle is integrated with other campaign vehicles, creating a robust 360 degree customer experience
- Manage the deployment and execution of campaign creative/content with list of primary partners
- Track performance real time and make recommendations of how investment should be shaped across top performing/bottom performing partners
- Develop communications that provide performance updates to key stakeholders (what is working, what is not, innovation opportunities/results)

This position is instrumental to the success if our primary digital campaign for the US commercial business. This team member will be relied upon to ensure our digital efforts for the Enterprise campaign are a success. In this capacity the position will be required to work with multiple key stakeholders to ensure that the campaign is deployed effectively for the coming calendar year. This campaign is crucial to driving demand and transforming our image.

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