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Digital Marketing Specialist

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For the Retail Marketing team at this top tech company, our very simple goal is to bring the best of brand innovation - from products and services to partnerships and brand experiences - to even more people around the world. We work internally with teams across the organization, as well as in close collaboration with outside retailers, operators, manufacturers and many others, to bring our shared vision to life. Our newly created Retail team is a small group of entrepreneurs dedicated to delivering the ultimate pathways for customers to experience the magic of this company. If you have a passion for creating amazing customer experiences and for technology - and want to join a fast-growing team as we embark on this revolutionary journey - then this might be the place for you.

The Online specialist will spearhead online presence within websites, creation of digital brand stores on partner websites, driving media and organic traffic as well as optimizing performance of the stores. This person will be responsible for building brand stores strategy, creating templates, creating content and guiding the design direction. The role will also require a solid understanding of media buying / PPC as well as performance analytics to drive relevant traffic to the brand stores.


Responsibilities:
- Create and execute on digital brand stores strategy
- Web analytics, user testing, A/B testing
- Creating and implementing landing pages
- Driving keyword analysis and content creation (needs to be comfortable with copywriting)
- Performance analytics
- Media buy / basic PPC management

Required Qualifications:
- 5+ years in e-commerce or online retail
- Bachelors degree preferred
- Experience in SEO, media buy and PPC
- Experience in driving targeted traffic and building conversion funnels
- Experience in landing page creation and optimization
- Understanding key performance metrics in an e-commerce

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