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Digital Marketing Specialist

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Purpose/Objective of the job:
Drive the execution of digital campaigns, tactics, and programs by collaborating with Multi-Channel teams, matrix teams and agencies to pull through brand strategy and meet objectives.
Partner with the other Digital Marketing Specialists and Partners to identify key brand projects to leverage for development of standards and guidelines. Examples include and are not limited to IVAs, Display Ads, and Search.

Key Responsibilities and Major Duties:
• Support in the planning and implementation of digital projects, specifically in identification of brand projects to leverage to develop and pull through the development of standards, guidelines and /or templates
• Manage and monitor critical steps in the Legal Medical Regulatory and Multi-channel Capabilities Standards Committee process to ensure a smooth and successful review of proposed guidelines/standards/templates
• Support and champion submission of digital material through the Legal/Medical/Regulatory (LMR) review process.
• Assist in the development of the subsequent educational communications and training to stakeholders.
• Manage of consultant/leased workers as needed to complete deliverables
• Work with internal teams and outside agencies/vendors to define project scope, timelines, and deliverables
• Define project tasks and resource requirements and communicate needs to management
• Identify, assemble, and coordinate project support teams (both internal and external)
• Develop and maintain full scale project plans and timelines
• Draft creative briefs and other necessary requirements documents to support the development of digital programs.
• Manage project budgets within internal tracking systems
• Provide direction and support to project teams and implement changes when needed in order to achieve project objectives
• Liaise and ensure communication between project support teams
• Monitor project statuses and budgets and provide daily reporting on progress, problems, and solutions

PHARMACEUTICAL EXPERIENCE PREFERRED

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