Our client is a technology-driven digital marketing agency that utilizes a holistic marketing approach to bring results to our clients via integrated marketing over these channels: web, mobile, search engine, email, social media, local, in-store. Design a custom digital marketing campaign across multiple marketing channels
The Digital Marketing Specialist is a contract position and will be responsible for creating and managing custom digital marketing campaigns that include any/all of the above channels as stated. Prior experience in any/all of these channels is highly preferred and training will be provided after hire as needed.
Based on client specification:
Create and implement each channel and centralized result tracking
Manage created campaigns and report results to management
Analyze and optimize managed campaigns for better results
The ideal candidate can demonstrate the ability to: Understand company and client goals and develop effective digital marketing campaigns that meet those goals.
Effectively coordinate with internal and external team members including Client Services Managers, Software Development and Clinic Operations to ensure well-coordinated projects, quality work products, on-time delivery, and the achievement of strategic goals.
Utilize our clients and partner’s digital marketing, reporting, tracking tools and platforms, including but not limited to: web site development and content management, digital advertising, PPC campaigns, content marketing, social media, Web analytics, Webmaster tools, e-mail marketing, search engine optimization (SEO), in-store marketing programming.
Analyze the performance of our digital marketing campaigns and help clients' increase search engine rankings and web/mobile visits by designing, implementing, and presenting custom reports.
Promote overall awareness of our client properties including web and mobile products among consumers.
Stay up-to-date with established and emerging digital marketing platforms in both the web and mobile app environment.
Past working experience in these areas: Web: SEO, content management
Search Engine: SEM (PPC ad campaigns)
Social media: content marketing, advertising
Landing: landing page concept
Email: newsletter campaigns
Tracking/Results: Google Analytics, Google Web Master Tools
Candidate Qualifications Passion for creating and communicating effective marketing materials and measuring their results
Past digital marketing campaign management
Manage and work cooperatively with other team members
BA/BS or equivalent work experience
Proven abilities to work well with others within a fast-paced organization
Self-starter with strong attention to detail
Excellent writing skills
Personal characteristics required: organized, results-oriented, committed, high-integrity, teachable
Required experience: Digital Marketing: 2 years