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Digital Marketing Specialist

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Our client is a technology-driven digital marketing agency that utilizes a holistic marketing approach to bring results to our clients via integrated marketing over these channels: web, mobile, search engine, email, social media, local, in-store.

Position Summary
The Digital Marketing Specialist is a contract position and will be responsible for creating and managing custom digital marketing campaigns that include any/all of the above channels as stated. Prior experience in any/all of these channels is highly preferred and training will be provided after hire as needed.

Based on client specification:

  • Design a custom digital marketing campaign across multiple marketing channels
  • Create and implement each channel and centralized result tracking
  • Manage created campaigns and report results to management
  • Analyze and optimize managed campaigns for better results

  • The ideal candidate can demonstrate the ability to:
  • Understand company and client goals and develop effective digital marketing campaigns that meet those goals.
  • Effectively coordinate with internal and external team members including Client Services Managers, Software Development and Clinic Operations to ensure well-coordinated projects, quality work products, on-time delivery, and the achievement of strategic goals.
  • Utilize our clients and partner’s digital marketing, reporting, tracking tools and platforms, including but not limited to: web site development and content management, digital advertising, PPC campaigns, content marketing, social media, Web analytics, Webmaster tools, e-mail marketing, search engine optimization (SEO), in-store marketing programming.
  • Analyze the performance of our digital marketing campaigns and help clients' increase search engine rankings and web/mobile visits by designing, implementing, and presenting custom reports.
  • Promote overall awareness of our client properties including web and mobile products among consumers.
  • Stay up-to-date with established and emerging digital marketing platforms in both the web and mobile app environment.

  • Professional Experience
    Past working experience in these areas:
  • Web: SEO, content management
  • Mobile: messaging
  • Search Engine: SEM (PPC ad campaigns)
  • Social media: content marketing, advertising
  • Landing: landing page concept
  • Email: newsletter campaigns
  • Tracking/Results: Google Analytics, Google Web Master Tools

  • Candidate Qualifications
  • Passion for creating and communicating effective marketing materials and measuring their results
  • Past digital marketing campaign management
  • Manage and work cooperatively with other team members
  • BA/BS or equivalent work experience
  • Proven abilities to work well with others within a fast-paced organization
  • Self-starter with strong attention to detail
  • Excellent writing skills
  • Personal characteristics required: organized, results-oriented, committed, high-integrity, teachable

  • Required experience:
  • Digital Marketing: 2 years

  • Apply now!

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