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Digital Marketing Specialist

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This top tech company is a looking for a Digital Marketing Specialist to join their media team to assist across all digital campaigns. This online marketing ninja will optimize digital campaigns toward business KPIs by leveraging experience, best practices, and sharp attention to detail. In addition, the marketer will project manage various campaign execution between media and creative agencies.

Minimum Qualifications:
• BA/BS degree or equivalent practical experience.
• 4+ years of proven results in digital marketing gaining efficiencies and outperforming business goals

Preferred Qualifications:
• Experience managing media with Google AdWords, GDN, YouTube and DoubleClick
• Experience driving growth via digital Search, Display, Mobile, and Video
• Self driven and equipped with lessons learned to manage online strategies ranging from tracking, campaign optimization, reporting, to creative best practices
• Digital agency experience a plus. Familiarity with third party tools that help drive online success
• Strong leadership, communication, interpersonal, and cross-functional project management skills.

Responsibilities:
• Manage and optimize paid search campaigns across existing regions and new cities
• Ensure Display strategy effectiveness and optimize targeting of campaigns
• Continuously review and seek opportunities for digital video campaigns
• End to end funnel analysis of customer journey and implementation of conversion tracking
• Leverage digital and user trends to effectively reach target customers and convert them

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