Great contract to hire opportunity with a global software with for a Digital Marketing Specialist.You will drive website usability to “best in class” stature, and be responsible for email program management and delivery, keeping in tune with email best practices. You should have solid experience in site architecture, keyword generation and tracking, content, link building, blogs, social media, and metrics/reporting. Execute outbound marketing communications and campaigns such as email, e-newsletters, product surveys, feedback forms, etc. via marketing automation platform
Must have experience managing projects in these 4 key areas: CMS , email, CRM, and SEO tracking.
Data management, including importing data, validation of data, list queries, targeting and segmentation for communications/promotion/offers
Manage lead generation and nurturing campaign integration with Salesforce, including testing and troubleshooting any issues between Salesforce and marketing automation platform
Perform ongoing analysis of the lead generation activities produced via the Website
Create assets for web advertising, including banners and landing pages
Propose and perform regular updates to keep the Website “fresh”
Perform all product updates on Website
Collaborate with Marketing team to create a wide variety of content including website graphics, infographics, sales collateral, etc.
Manage and execute social media presence
Required Skills and Experience:Minimum five years of experience managing online marketing programs, managing all aspects of a corporate Website and Web development technologies, including: HTML coding, CSS, SEO, CMS Page Layout design, Data quality/De-Duplication experience, Web localization experience.
Marketing automation experience with Act-on, or similar platform
Customer segment definition using Salesforce or similar CRM
Ability to work with minimal direction
Deadline-oriented with high attention to detail
Strong quantitative skills for metrics analysis
Strong project management skills with ability to manage multiple priorities and strict timelines
We are looking for someone who is flexible with ability to adapt to changes quickly and always willing to roll up sleeves and get things done. You have exceptional problem solving and troubleshooting skills. You are highly organized with meticulous attention to detail.
If this sounds like you, please apply.