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Digital Marketing Specialist

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Our client in NYC, a leading payment card issuer for small businesses in the US seeks a Digital Marketing Specialist to join team in driving demand for card products across a range of channels, including Display media, Paid search and Affiliate.

As Digital Marketing Specialist, you will be responsible for driving flawless execution of marketing campaigns, developing and updating marketing creative material, and reporting. In addition, you will cross train on multiple Card Acquisition Channels and Products to develop marketing and compliance expertise and proficiency. This role involves close collaboration with many groups including Marketing, Acquisition, Product Management, Compliance, Brand, etc. The Specialist will partner closely with marketing managers to implement marketing strategies and creative executions that drive growth for top strategic priorities.

This is an opportunity to join a fun, high-performing team, and deliver significant results!

Responsibilities:
• Manage ‘end-to-end’ multi-channel Digital marketing campaign execution management as well as set up submissions and approval activities.
• Primary point of contact with our Compliance and Legal partners to drive adherence to all applicable rules and regulations.
• Define improvements to campaign execution process and marketing strategy optimization.
• Work closely with Marketing Managers to align campaign timelines and coordinate changes to creative assets.
• Provide regular campaign status reports, publish monthly reports on Compliance adherence metrics.
• Work closely with cross-functional partners such as compliance, product management, risk, and also creative agencies on various initiatives.

Qualifications:
• At least 1-3 years of work experience with experience in digital marketing
• Bachelors degree in business, marketing or finance
• Strong Excel, MS PowerPoint/Word skills
• Affinity for or direct experience in Compliance or Operations
• Ability to multi-task, operate autonomously, and prioritize effectively
• Extremely detail oriented with a strong process mindset
• Self-starter who thrives in a rapidly changing, dynamic environment and a good team player
• Excellent analytics and communications skills

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