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Digital Marketing Specialist

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Socially conscious development and marketing agency servicing top tier non-profits is seeking a Digital Marketing Specialist to join their team on a contract basis! With generous compensation, brand new head offices right here in Chicago, a great team and work that makes a difference, this is a unique and rewarding role for a well rounded digital specialist.

Role and Responsibilities:
• Plan and execute web, SEO/SEM, marketing database, and display advertising campaigns.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with client teams to create landing pages and optimize user experience.
• Guide clients toward improvements in Digital Strategy

Must Have Experience:
• Experience in digital marketing, agency or nonprofit experience preferred
• Demonstrable experience managing SEO and SEM, marketing databases, and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and conversion funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving and tracking tools
• Experience in setting up and optimizing Google Adwords campaigns
• Experience with CMS and CRM tools common to the nonprofit world: Convio/Luminate/Blackbaud NetCommunity/Raiser’s Edge; Drupal; Salesforce; CiviCRM.
• Strong analytical skills and data-driven thinking

If you have experience working with non-profits or for causes you are definitely preferred! Interested? APPLY NOW!

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