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Digital Marketing Specialist

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Person will split their time supporting the email and display teams in a variety of functions including the processing/planning of online display and email initiatives, reporting and tracking.

This person will work closely with the Display Channel Manager, Senior Display Specialist, the email planning team, email production team, marketing communications team and email service provider (Oracle/Responsys).

This person will assist the display team in budgeting, reporting, content management and display campaigns.

Person will be responsible for managing promotional email campaign asset preparation with our ESP to produce high quality emails on a weekly basis.

This resource will also manage and resolving day to day issues as related to promotional and transactional emails that have been delivered. These can range from customer service calls around email issues, trouble shooting, email list preference maintenance, etc. And the more technical issues around transactional emails such as testing, email going to wrong person, unsubscribes, etc. The perfect candidate will be extremely detail oriented, a team player and be able to meet tight deadlines.

Major responsibilities and duties:
•Person will be responsible for following the email process that includes ensuring emails are built to specification, quality assurance review of all campaigns and deployment.
•This role will understand the key parameters and inputs such as customer audience, program frequency and personalization.
•General understanding of digital marketing
•Manages each element of assigned email and display campaigns including setup, quality assurance, targeting, testing and performance monitoring
•Project management: Manage the cross functional teams involved in the issue resolution and campaign preparation and deployment following the production process
•Reporting/monitoring on digital campaign performance including:
-Provide regular reporting in consistent format for all display campaigns
-Weekly - Conversant / Retargeting; Responsys, EBay, Chango and Acquisition pilots
-Monthly – Integrated Retargeting, Exclusive Brands, SSGP and all campaigns outside of the integrated campaign
-Monthly – Display dashboard ( Brand, Performance, Paid Social )
-Support reporting analysis, driving to actionable insights
-Monitor weekly / bi-monthly pacing for all campaigns
-Monitor email sends to ensure complete, successful delivery of campaigns
-Audit site retargeting reporting numbers with matching order ID reports from online media vendors
-Issue Resolution: Report out and manage detailed incident reports along with bi-weekly issue report outs looking for trends and repeat issues
-Assist with financial stewardship including processing invoices, vendor set up in SAP, budget and revenue actualization, accruals, reconciling discrepancies with accounting / finance and revenue forecasting.
-Partners closely with other Email Associates, Display Associates and email service provider to maintain production timelines and update calendars, striving for process efficiencies within assigned portfolio of campaigns
-Understand the subscriber database, including creating and updating lists, working with database partners, and segmenting data for targeted e-mail campaigns
-Meet weekly production and launch timelines for ongoing campaigns and develop launch sequence for multiple campaigns
-Maintain compliance to CAN-SPAM and other email related regulatory requirements
-Creative asset management such as completing Aprimo requests, traffic assets to agency, and approving creative
-Experience appending and QA-ing tracking in attribution system preferred
-Experience in coordinating digital campaign needs for planning, execution, tracking and reporting
-Provide suggestions for display channel optimizations based on vendor performance
-Strong analytical skills, problem solving skills, and exposure to financial planning and analysis

Goals and Key Performance Measures:
Quality assurance of assigned campaigns
95% of campaigns to deploy on-time and error free
Budget management
Responsible for processing invoices and POs in a timely manner
Issue resolution
Responsible for resolving issues in a timely manner and keeping stakeholders informed of the status
Reporting
Responsible for regular status reports on digital performance

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