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Digital Marketing Specialist

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The Digital Communication Specialist role is directly responsible for supporting the strategic needs of the business lead that owns the thought leadership and strategic direction of how digital communication occurs to our customers for benefit and coverage information, as well as, the ways in which we engage our customers and guide them toward healthier lifestyle. The Digital Marketing Specialist will report directly to the eBusiness director, with a dotted line to product managers who can provide day to day guidance and professional development/growth.

The specialist role will –

Review and Synthesize direct voice of customer feedback made available through our web analytics, and be asked to draw out themes in the analysis and suggest recommendations.
Actively work with IT partners to triage issues within these domains, drive organizational business awareness, and ensure the customer issues are resolved in accordance with their expectations
Be available for periodic late night releases that ensure a quality delivery based upon the businesses expectations of test cases they’ve reviewed in web development environments
Works directly with the eBusiness organization analytics team to gather standardized reporting for their inclusion into internal decks/reports that present customer voice and enable strategic business decisions
Be responsible for the analysis, and be able to produce, customized web reporting requests that come from internal business leaders
Gathers primary digital research (digital reviews of competitor websites) for the strategic leads of the manage my health and coverage’s area of the website
Supports the strategic leads for the manage my health and coverage’s domain with the materials necessary to provide monthly readouts for key business partners
Skills:


Navigating the web, its common technologies, and modern web browsers
MS Excel, MS Powerpoint, MS Word, MS Outlook
Not Needed but a plus – WebTrends, Google Analytics, Google Alerts
Some professional work experience in an large office environment needed

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