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Digital Marketing Specialist

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Our client has an opportunity for a contract position within the Global Digital Marketing Center to support their three key online brands
Working closely with digital marketing managers, the Digital Marketing Specialist will be responsible for providing analytical, planning, and executional support for paid search, natural search, and other digital marketing campaigns. This role will contribute analysis, insights, and recommendations to support overall business objectives of new customer acquisition and revenue growth. Additional activities include auditing campaigns to assure a high level of customer experience, benchmarking competitor activity, and communicating campaign results to business stakeholders.

Primary Duties and Responsibilities

  • Perform in-depth campaign analysis and communicate recommendations to improve click-thru, conversion, and revenue
  • Benchmark and monitor keyword performance for both paid and natural search campaigns
  • Perform keyword research for priority growth categories
  • Monitor and audit campaigns to facilitate accurate tracking and reporting
  • Conduct quality assurance on existing campaigns to ensure campaigns are delivering the most accurate and correct information to customers
  • Utilize web analytics to evaluate performance trends and provide recommendations to optimize conversion
  • Benchmark, monitor, and provide insights into competitive activity
  • Assist with updating planning materials including briefs, roadmaps, and marketing calendars

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