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Digital Marketing Specialist

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Digital Marketing Specialist

If you are a 3 year online marketing professional who is able to take initiative with minimal direction and efficiently juggle a workload in the face of shifting priorities and deadlines, please send me a message! jwakefield@aquent.com This is an opportunity to drive the interactive marketing initiatives primarily focused on SEM/SEO and Analytics. Reporting to the Digital Marketing Manager/Director, this individual will work closely with sales and marketing teams and external agencies to drive acquisition through lead generation campaigns.

Day to Day may include but not limited to:

Plan and manage updates to corporate website to increase overall website effectiveness and integration, conversion rates, and SEO.
Analyze campaigns, web metric trends and provide fast, accurate reports to improve and/or add functionality in order to gain the best ROI for the organization.
Track, monitor, and evaluate results for specific marketing programs and campaigns, to determine ROI and support the development and refinement of future marketing plans.
Budget, plan and implement online marketing campaigns to drive traffic, leads and trials, including promotions and contests, newsletters, Paid Search and PPC, social media, and mobile.
Review, interpret, and apply analytics and metric data; provide actionable recommendations to improve online marketing performance.
Contribute to the development of the digital marketing plan and budget and ensure effective execution of campaigns to progressively increase ROI.
Develop, create, and manage timelines and project workload for initiatives.
Oversee the creation of online marketing materials including sales tools, presentations, case studies, white papers, email.
Participate in selection and management process for bringing aboard outside vendors. Manage marketing processes, staff, and vendors to ensure timely delivery of outcomes. Manage and forecast assigned marketing budget.

Must Have:
Minimum 3 years of online marketing experience
Demonstrable track record of online marketing business growth
Solid understanding of SEM/SEO concepts and techniques and how to optimize via social media.

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