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Digital Marketing Specialist

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Seeking a Digital Marketing Specialist/Coordinator to join a major healthcare client in Minnetonka!  This role will be responsible for planning and execution of digital marketing campaigns for a designated Brand and Growth team. 

• Assist with strategy, set-up and management of direct to consumer digital marketing campaigns. 
• Must have digital marketing experience, preferably in a regulated, direct-response environment 
• Should have a thorough understanding of core digital tactics including paid search, display, email, social, etc. 
Main Duties /Areas of responsibility 
• Assist with the development of digital campaign strategy 
• Manage campaign tracking and performance measurement 
• Oversee copy development and approval process 
• Management/coordination with agency partners 
• Develop reporting and key insights on campaign performance 
• Evaluate and improve internal processes to support strategic planning and implementation. 

Skills and Experience 
• Passion for digital marketing. 
• Keep abreast of new tools and tactics in the digital landscape. 
• Results driven. 
• Excellent communication and project management skills. 
• Strong technical skills. 
• Work independently and as part of team. 
• Support other team members with good technical support and guidance. 
• Ability to influence to achieve goals. 
• Good time management skills. 
• Analytical. 
• Experience in managing complex projects. 
• Stakeholder management skills. 
• Understanding of digital direct-response marketing tactics and best practices 

Technical/Specific experience 
• Experience with web analytics (adobe preferred). 
• Paid search campaign experience a plus (Google AdWords, DoubleClick) 
• Good excel skills. 
• Excellent copywriting skills. 
• Previous experience in similar role. 
• Experience in digital media, campaign management and measurement preferred 
• Professional Qualifications and Associations 
• 3+ year’s experience in digital media 
• Relevant marketing qualification is desirable (e.g. CIM, IDM) 
• Degree

 

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