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Digital Marketing Specialist

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Aquent is seeking Digital Marketing Specialists for long-term temporary positions with our Fortune 100 Technology clients. In this role, you will manage and implement integrated digital marketing campaigns working with the marketing team, executive stakeholders, internal teams (designers, writers, web team, etc ) and external vendors. Ideal candidates should have strong understanding of current digital marketing tools, trends, and strategies, as well as hands-on experience in delivering digital initiatives against measurable KPIs.

Responsibilities:

  • Manage marketing campaign planning, content development, and delivery across digital channels

  • Execute digital campaigns and projects in channels such as email, marketing automation, social, website, content, SEO, and paid media

  • Track and report on campaign performance and assess against goals (KPIs and ROI)

  • Identify trends and make recommendations to optimize marketing campaigns and budget allocations

  • Assist in planning and executing A/B tests

  • Communicate campaign performance and status updates to stakeholders

  • Collaborate with agencies and vendors on execution of digital campaigns


Skills & Experience: 

  • BA/BS degree

  • 1 - 3 years of relevant experience in digital marketing, marketing operations, or campaign management

  • Experience implementing digital campaigns - email, marketing automation, social, website, content, SEO, paid media

  • Hands-on experience with the following types of digital marketing tools: Marketing Automation/Email Marketing (e.g. Marketo, Eloqua, Pardot, or equivalent), CRM (e.g. Salesforce), Social Media Platforms, CMS, SEO, Paid Search/Social (AdWords, Facebook Ads Manager)l, Web Analytics (e.g. Google Analytics, Adobe Analytics)

  • Ongoing motivation to learn and stay at the forefront of a field that is always changing

  • Strong project management and organizational skills, detail-oriented approach, and solid communication skills

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