Our brand-name electronics client is searching for a Digital Trade Marketing Specialist who will work report to a European based manager, but will work out of Westborough, MA. We're looking for someone with a self-starter mentality. It’s not a typical digital marketing specialist as this person will need to have direct experience with digital resellers (i.e. online platforms that sell product of other companies-think of best buy and how they sell products on their website).
This is a 12-month assignment (with potential for extension or conversion) in Westborough, MA. The Digital Marketing Specialist will partner with Marketing Services teams and with the company's digital reseller partners to help implement and optimize the digital trade marketing programs. You will be the subject matter expert for digital marketing programs (shop in shop, syndication).
Other responsibilities include the following:
- - Liaise with agency partners to drive implementation of capabilities for the trade marketing function
- - Support marketing analysis of global trade marketing programs such as shop in shop, content syndication and keep track of implementation of programs and merchandising guidelines
- - Support the ratings & reviews program
- - Continuously look for opportunities to optimize shopper conversion via relevant shopper insights.
- - Review technical details and work with D&A and Marketing Services on creative asset development to ensure successful campaign/content deployment
- - Maintain best practice in digital reseller marketing
- - Drive product engagement and support investment programs for pure-players such as Amazon.
Required technical skills:
- --In depth understanding of digital reseller marketing landscape and best practice
- --Proficient in data driven digital marketing programs
- --Ability to manage marketing agency partners
- --content syndication experience (please ask what their experience is with this)
- --3 years of Digital Marketing work experience
- --Extensive knowledge about the digital reseller industry and agency partnership
- --Experience collaborating with reseller teams focused on achieving traffic and revenue targets
- --content syndication experience