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Digital Marketing Specialist

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Responsibilities

  • Responsible for the digital marketing programs, including ongoing website/online/mobile banking design/user experience, digital/social applications, and involvement in integrated marketing campaigns from concept to execution
  • Strong project management from conceptualization, driving alignment and planning resources to manage deadlines and objectives, delivering analysis and recommendations.
  •  Develop and manage execution of SEO/SEM campaigns to successfully increase the company’s visibility in search engine results, targeted/timely product offers, and maximize ROI.
  • This person is going help 'build' the omni-channel member experience through managing the architect who will be 'technically building' the omni-channel.
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Required Qualifications & Experience

  • Website based background (Web and Social Media)... have a 3rd party agency to help with this
  • Omni-channel 
  • Digital Marketing Strategy *execution 
  • SEO/SEM (foundational) 
  • UX understanding (high level of understanding the customer experience and creating a seamless brand) 

Desired Characteristics & Fit

  • Number one thing is you must have and share a passion for what they do every day, must be curious, and a critical thinker, with a solid consumer (bigger picture) mindset.

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