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Digital Marketing Specialist

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Our client's digital marketing team is seeking a talented, self-directed, digital marketing manager to drive demand generation for their monthly webinar program.

- In this role, you’ll be responsible for partnering with internal stakeholder teams to gather content, supervise builds for emails (both demand generation and transactional) and registration pages, and identify opportunities to reduce friction and optimize conversion. You will employ a heavy bias towards automation, always looking for ways to drive the optimal customer experience and internal efficiencies in a scalable way. The ideal candidate will be a Marketo Certified Expert, and have significant experience delivering campaigns at scale.

Execution and Management:

    Collaborates with internal and external teams to execute email marketing from concept to development.
    Manages the maintenance of a library of assets and campaigns including asset hierarchy, asset management, etc.
    Partners across teams to deliver work on-time and on-budget.
    Has backbone, challenges the status quo, and pushes for the best customer experience.

Key Responsibilities

- Leads the day-to-day management of email operations including project management, build, QA, deployment, and reporting.
- Builds strong relationships across a global team to ensure achievement of business objectives as well as look for opportunities to improve processes and operational efficiency.
- Partners across teams to deliver work on-time and on-budget.
- Applies email and digital marketing best practices to determine new opportunities that will improve the customer experience.
- Leads, contributes, and manages the innovation roadmap for digital channel technologies, functionality, and platforms that deliver against the overall business objectives and strategies.
- Develops and executes test plans to refine messaging and drive lift.
- Leverages automation to improve processes and productivity, and make recommendations to support an organization growing at a rapid pace.
- Establishes and maintains scalable processes that ensure best practices in campaign and lead management.

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