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Digital Marketing Specialist

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Digital Marketing Specialist

The successful candidate will be helping with day to day execution and management of the paid search campaigns. Campaigns are in Bing, google and app search. 


· 2 – 3 years of experience 

· Paid Search experience (2 – 3 years of experience) 

· Strong excel skills 

· Google AdWords and DoubleClick Search experience 

· Adobe analytics experience 

· Experience working with an outside agency 

· Experience managing budgets 


· Work with Acquisition Marketing team to execute paid search campaign with a focus on driving down Cost Per Acquisition. 

· Focus on executing the digital strategy and building highly tailored B2B ad sets. 

· Assist in building, auditing, optimizing and implementation of Paid Search campaigns. 

· Partner with marketing managers to help deliver initiatives for their programs through PPC e.g. partnerships, product launches. 

· Develop and document processes and methodology that delivers best-in-class digital marketing. 

· Coordinate digital marketing initiatives and assist in managing requests, scope, expectations, and requirements. 

· Assist in maintaining budgets and accruals. 


· Excellent communication skills 

· Quick learner 

· Ability to manage multiple projects with various timelines 

· Ability to dive into data and look for insights 

· Partnering with internal stakeholders to create end to end campaigns 

· Must be collaborative 

· Strong organizational skills

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