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Digital Marketing Specialist

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Digital Marketing Specialist

The successful candidate will be helping with day to day execution and management of the paid search campaigns. Campaigns are in Bing, google and app search. 

TOP SKILLS: 

· 2 – 3 years of experience 

· Paid Search experience (2 – 3 years of experience) 

· Strong excel skills 

· Google AdWords and DoubleClick Search experience 

· Adobe analytics experience 

· Experience working with an outside agency 

· Experience managing budgets 

RESPONSIBILITIES INCLUDE: 

· Work with Acquisition Marketing team to execute paid search campaign with a focus on driving down Cost Per Acquisition. 

· Focus on executing the digital strategy and building highly tailored B2B ad sets. 

· Assist in building, auditing, optimizing and implementation of Paid Search campaigns. 

· Partner with marketing managers to help deliver initiatives for their programs through PPC e.g. partnerships, product launches. 

· Develop and document processes and methodology that delivers best-in-class digital marketing. 

· Coordinate digital marketing initiatives and assist in managing requests, scope, expectations, and requirements. 

· Assist in maintaining budgets and accruals. 

SOFT SKILLS/PERSONALITY TRAITS: 

· Excellent communication skills 

· Quick learner 

· Ability to manage multiple projects with various timelines 

· Ability to dive into data and look for insights 

· Partnering with internal stakeholders to create end to end campaigns 

· Must be collaborative 

· Strong organizational skills

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