We are seeking a highly creative Digital Marketing Specialist who is passionate about creating demand through innovative online marketing programs. 

Job Overview: 

• Develop and optimize online programs to acquire high-quality inbound leads. 
• Increase site traffic and conversions from search engines by improving rankings for targeted keywords. 
• Update and maintain company website, social media accounts such as Facebook, Twitter, YouTube, Google+, and LinkedIn, and online profiles and directories. 
• Develop online content including case studies, press releases, collateral, and videos. 
• Execute marketing email campaigns and maintain and manage email marketing lists. 
• Produce automated programs to increase lead generation and nurture campaigns. 
• Coordinate weekly blog posts, writing, editing, sourcing images, posting online, etc. 
• Create and distribute monthly customer e-newsletter. 
• Strategically develop, deploy and optimize SEM/PPC campaigns around marketing goals. 
• Identify and evaluate online advertising opportunities. 
• Conduct market/competitor research to be leveraged in the execution of campaigns and SEO strategy. 
• Monitor, track, and analyze page ranking performance on an ongoing basis, optimizing campaigns as necessary. 
• Establish and report on campaign metrics, closed loop reporting and ROI, analyzing impact of campaigns. 
• Coordinate tradeshow logistics including, registrations for upcoming events, pre-show & post-show campaigns, packing and shipping booths, active participation in day to day event details. 

Experience/Requirements: 

• Bachelor’s Degree in Marketing or a related field required. 
• Strong knowledge of organic search techniques and up-to-date with the latest Google algorithm changes. 
• 3+ years in digital marketing with a strong focus on email/content and paid acquisitions. 
• Hands-on experience in SEO and SEM.
• Experience with marketing automation tool (i.e. HubSpot and/or ClickDimensions). 
• Exceptional problem solving, communication, and analytical skills. 
• Strong organizational skills, attention to detail and technical aptitude. 
• Excellent written and verbal communication skills. 
• Self-motivated and confident. 
• Proven ability to manage and prioritize multiple projects in a fast paced environment. 
• Demonstrated strategic approach to content creation.