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Digital Marketing Specialist

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UK-based startup company is looking for a Digital Marketing Specialist in a temp-to-perm capacity. The role will support the Global Digital Marketing Manager to implement company's North American marketing strategy.



Identifying and recommending areas for growth, including via organic search, display, re-targeting, paid search and other areas with a return on ad spend

Drive the SEO strategy in support of key business initiatives with the goal to improve market presence of the brand

Expand the SEM program by identifying opportunities that deliver a strong return on ad spend

Optimize shopping campaigns to increase presence across networks such as Google

Research and analyze keyword opportunities in search engines for SEO and SEM

Working with the wider ecommerce team and Customer Engagement team to support the maintenance and setting up of landing pages, events, store pages and blog articles

Maximise customer engagement through timely execution of weekly web content updates, email campaigns and offer content

Meta-tag, categorise and organize content and images

Utilising Google Analytics, reporting on all weekly online best sellers, merchandising effectiveness and overall e-commerce performance

Merchandise the website to optimize the customer experience and sales including conducting regular reviews of all parts of the website (looking at desktop and mobile view) to ensure that all content is on brand and delivers a market leading customer experience

Optimize on-site search, as well as the cross and up-sell capabilities of products on the site


Skills needed:

A great eye for detail and design

Good organizational skills

Great communication and project management skills

Proficiency in standard MS Office programs, particularly Excel

Ambitious and eager to learn

Experience with Mail Chimp

Experience using web analytical tools - Google Analytics

Magento or similar CMS experience

Administration experience working for an online retailer, ideally within an ecommerce function



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