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Digital Marketing Specialist

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Our client seeks an enthusiastic Digital Marketing Specialist for a 6+ month contract opportunity with a possibility of extension or a permanent hire. This is a full-time, onsite role. The Digital Marketing Specialist will play an integral role in the development and execution of a variety of marketing campaigns, tactics and projects across marketing channels – both digital channels (website, social media, email, etc.) and traditional channels, to grow demand in existing accounts and generate leads in new businesses globally. The Digital Marketing Specialist will collaborate with the marketing teams and leverage ongoing web analytics, lead generation metrics and marketing automation tools to ensure that program goals are achieved. The Digital Marketing Specialist will also support marketing program managers with proofing/editing, presentation development and customer segmentation. Responsibilities • Primary responsibilities will be to support various projects and programs within the Program Marketing team • Project manage and execute email marketing programs and landing page development/launch • Support development of online/offline marketing campaigns and promotions to generate new contacts and additional opportunities for conversion. • Assist in page creation, writing effective online copy, with support provided by the marketing team; ensure content is optimized for impact, SEO, web development, and conversion • Coordinate the design, customer segmentation and messaging for all email marketing campaigns using our marketing automation platform • Consolidate & process contact data for weekly execution of marketing communications including webinars • Execute social media & digital marketing tactics e.g. AdWords, LinkedIn, Twitter & IP targeting campaigns • Work with Program Managers to measure marketing programs using KPI management & marketing metrics

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